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Anton Palzer riding for Red Bull/BORA-hansgrohe
Red Bull sets targets on road cycling with BORA-hansgrohe takeover
Rory BikeTips Author Photo
Rory McAllister

Red Bull appears to be targeting road cycling as its next major sporting conquest after reports the company has acquired a controlling 51% stake in the BORA-hansgrohe team were confirmed by Austria’s Federal Competition Authority (FCA). The move will come as a surprise to few cycling insiders following the energy drinks company’s reported involvement in the move that brought Slovenian superstar Primož Roglič to BORA-hansgrohe on a multi-year deal at the close of the 2023 season.

Sepp Kuss shares an embrace after winning the 2023 Vuelta a Espana.
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Riley Nicholas cycling headshot
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