Our Mission and Core Values

As we’ve grown from a tiny blog run by a handful of cycling coaches and enthusiasts into a diverse cyclist’s resource serving hundreds of thousands of readers every month, we decided it was time to reflect on why BikeTips exists and what we believe in.

Title image for the BikeTips Mission and Core Values page, showing the BikeTips logo and headshots of members of the BikeTips writing team.

BikeTips’ Mission

Our mission is to be the best source of cycling advice, guidance, and know-how on the internet.

Whether it’s helping beginner cyclists with the basics of bike setup, sharing training advice from professional cyclists and coaches to push readers to achieve their performance goals, or empowering our riders to maintain their bikes for themselves, we believe that sharing knowledge and expertise is at the heart of what it means to be a cycling community.

That’s easy enough for us to say – but how can you be sure we’re doing a good job?

That’s why we’ve created our Core Values, which are the pillars that inform everything we do.

The 5 BikeTips Core Values

1. Our Work Is Our Responsibility (And Our Impact On The World)

The right health and fitness advice can have a huge impact on a person’s life, so our role as a publisher and producer of advice for cyclists is one we take very seriously.

Everything we do as an organization is influenced by this responsibility.

The impact we can have on improving our reader’s lives is the greatest change we can make to the world, so we do it right – or not at all.

If we’re not convinced that a piece of work serves our audience,
we don’t do it.

2. Be A Source Of Truth: Verify Everything

As the internet becomes an ever-more murky world of sketchy content and misinformation, we recognize that our most important asset is our reputation.

Our readers deserve BikeTips to be a place where they know they can find the truth.

It’s our job to find the real experts and the well-vetted research to reference in our guides, and to use credentialed subject matter experts to create those guides for our readers.

Our reputation is our greatest asset.

3. Hold Ourselves Accountable

As we’ve grown so much in the past few years, we’ve set new standards for ourselves and for the information we produce.

These standards are ever-improving, but sometimes we come across older content that isn’t up to our current standards, or we need to realign our writers to have a consistent tone of voice.

When we find something we’re not 100% proud of, we have an internal flagging system to place it under review by our team of experts.

4. Continuous Improvement and Marginal Gains

As a team of sports science nuts, we’re hooked by the concept of marginal gains – that making small improvements across all areas of what you do can lead to significantly better outcomes.

With that in mind, we have a continuous improvement mindset. All of our guides – as well as our internal guidelines and checklists – are live documents, meaning that we never consider a guide to be “finished”.

If you check back on a specific article in 12 months, it should be updated and better than it was 12 months ago.

If we don’t constantly try to improve, we’ll get complacent and atrophy.

5. Maintain Editorial Independence

We are proud to call ourselves an independent publisher and work hard to maintain what we consider to be our fiduciary responsibility to our readers to always act in their best interests.

This extends from the advice we put in a training guide to the product recommendations we put in our gear guides.

We never accept payment to promote a particular point of view or express a particular opinion about a brand or product.