New year, new cycling kits – but not all created equal.
With the 2024 cycling season about to get underway, it’s time to take a look at the kits the teams and their sponsors have cooked up for the year’s action.
As teams reshuffle sponsors, rethink their look, and rework wardrobe malfunctions from previous years, we’re treated to a slew of new kits to populate pelotons.
In this list, we’ll be rounding up every confirmed new 2024 UCI WorldTour team kit, evaluating the good, the bad, and the ugly.
Let’s dive in!
AG Insurance-SOUDAL/AG Insurance-Soudal Quick-Step
The “Wolfpack” will be sporting jerseys from Castelli, which reinvent the block blue colors of Soudal-QuickStep’s 2023 jersey, befitting the team’s name change to AG Insurance-Soudal.
The women’s team’s 2024 kit is identical, aside from the different sponsors.
Belgian designer Stijn Dossche aimed to create the impression of flowing water by reworking shades of the team’s signature blue coloring and incorporating environmentally-minded flowers and green contrasts.
The cool tones and shifting blue shades come alive in motion, invoking the movement of fish in water or birds in the sky, and making for a stylishly slick jersey.
BikeTips Fashion Police Verdict: 7/10
Alpencin-Deceuninck
No announcement made.
Arkea-B&B Hotels
As Arkea-Samsic is reborn as Arkea-B&B Hotels, they’ll ride in 2024 armored in their new EXCALIBUR kit, apparently “inspired by Breton myth and legend”.
The team unveiled the new red and black design in a slightly surreal Arthurian-themed short film featuring sprinter Arnaud Démare discovering the kit in Brittany’s Brocéliande forest.
We approve.
BikeTips Fashion Police Verdict: 8/10
Astana Qazaqstan
Astana Qazaqstan’s 2024 kit features a textured mineral seam design, a tribute to sponsor KAZ Minerals.
The design sits on the bedrock of their signature blue and gold, invoking the sun, sky, and elements of the Kazakhstan flag.
You might recognize the mineral design, prospected from their similar 2023 kit, though this year the jerseys come from the Italian Biemme.
Astana Qazaqstan’s 2024 kit is bright, striking with its technicolored trim, and unique with its petrological theme.
Not great, not terrible.
BikeTips Fashion Police Verdict: 6/10
Bahrain Victorious
Bahrain Victorious’ 2024 kit is inspired by the shallow, pearl-rich waters of Bahrain’s two seas: striking white which glimmers through cool blues, with navy shorts and gold detailing.
Alé has made Bahrain Victorious kit since 2021, and this year’s effort is a significant departure from the block red of previous years – though it bears a very close resemblance to the special Tour de France kit the team wore at the race in 2023.
Bahrain Victorious’ 2024 kit is bright and catches your eye like rays of sunlight reflecting off pearly shallows.
A cool, stylish effort, though it’s not the most imaginative design.
BikeTips Fashion Police Verdict: 7/10
BORA-hansgrohe
BORA-hansgrove’s 2024 kit is noticeably brighter, contrasting the dark greens of previous years with blocks of fair greenish-yellow chartreuse.
This year jerseys now come from Sportful and opt for an asymmetrical block design.
Bold, coherently designed, and easy to pick out, but the color scheme is questionable to say the least.
BikeTips Fashion Police Verdict: 4/10
Canyon-SRAM
No announcement made.
Ceratizit-WNT
No announcement made.
Cofidis
Cofidis’ 2024 kit is largely unchanged from last year’s red and white design asymmetrical design.
This year’s effort is a touch lighter, and the pattern is slightly reworked so as not to invoke lurid gore in quite the same way.
It’s certainly eye-catching, but it still looks like something spilled down the front of the bib.
BikeTips Fashion Police Verdict: 3/10
Decathlon-AG2R La Mondiale
No kit announcement has caused as much of a stir as the revelation that AG2R has ditched “those” brown shorts.
Yes, they were objectively ugly, but they had also become a cult classic, and cycling fans were quick to mourn their loss.
2024 is the newly minted Decathlon-AG2R La Mondiale’s first run out. and their new kit breaks away from the brown shorts and minimalist white jerseys of yesterday to better match the new sponsors.
The stylish diagonal typeface is retained for 2024’s kit, but the white jerseys paired with renegade brown have been replaced with more conventional black shorts and tones of decathlon blue.
Decathlon-AG2R La Mondiale’s 2024 look removes a much-loved eyesore from the peloton – and we think that’s a shame.
6/10
BikeTips Fashion Police Verdict: 6/10
EF Education–EasyPost
The Tour Down Under posted an image of a new pink and yellow EF Education-EasyPost kit, but we’ll hold off further comment until an official announcement is made.
Groupama-FDJ/FDJ-Suez
There’s still no confirmation of the men’s 2024 kit, but the FDJ-Suez women’s WorldTour team will be rocking a red, white, and blue effort from Gobik inspired by the French tricolour.
It’s almost identical to the team’s 2023 kit, with a few subtle changes to the patterns, but that hasn’t stopped the team proclaiming the new jersey to be “a refined fusion of style and innovation”.
We still don’t like it much.
BikeTips Fashion Police Verdict: 4/10
Fenix-Deceuninck
No announcement made.
Human Powered Health
Human Powered Health has updated its look for its first outing as solely a women’s team.
The flyte kit comes from Pactimo, designed by team sponsor Circuit Sport, and features the same orange and purple color gradient from 2023, with some (very) minor tweaks.
Human Powered Health’s logo has been down-scaled to accommodate a larger roster of sponsors (2023’s kit looked a little sparse sponsorship-wise) and “wavelength” patterns have been incorporated into the design.
It’s an upgrade, though still feels somewhat uninspired.
4/10
BikeTips Fashion Police Verdict: 4/10
Ineos Grenadiers
Ineos’ 2024 kit comes from new supplier Gobik, the Spanish brand behind Movistar’s kit, though the new Ineos kit has much in common with Ineos’ 2023 kit from Bioracer.
This year’s kit seemingly marks the final stage of the transition away from the black or navy of the Team Sky years.
Last year it was difficult to avoid mixing up Ineos with Bahrain Victorious, whose orange diamonds were adopted. Luckily 2024 will be different.
Ineos’ 2024 kit might retain the orange color scheme, but ditches the diamond design, instead opting for a minimalist vertical color gradient.
It’s garish, and a little too reminiscent of a Lucozade bottle for our tastes.
2/10
BikeTips Fashion Police Verdict: 2/10
Intermarché–Wanty
Intermarché-Wanty’s 2023 kit was awful.
The sponsor placement was clumsy, and the design aimed for abstract but landed somewhere better described as haphazard.
Honestly, I appreciate the 2023 in a purely kitsch way, but it left a lot of room for improvement in terms of design.
2024’s kit retains the color scheme, but “cleans” the design up with simple shaped and subtle gradients.
It’s still ugly, but it’s a touch more presentable than last year’s kit.
BikeTips Fashion Police Verdict: 3/10
LIDL-Trek
The team has confirmed they’ll be reusing 2023’s kit.
Liv AlUla Jayco/Jayco AlUla
Both Jayco teams have wisely reworked their 2023 kits, which made riders look a little like second-rate superheroes.
This year the kits feature sensible, symmetrical navy sleeves and shorts, with color gradients on the chest and torso, blue into red for the men’s Jayco AlUla, and purple into red for the women’s Liv AlUla Jayco.
It’s a big improvement: a striking, no-nonsense cycling kit.
BikeTips Fashion Police Verdict: 6/10
Movistar
Movistar’s 2024 kit stays true to form, retaining the blue color scheme and prominent white “M”.
There’s now a little more going on, a gradient down to the kit’s navy shorts of patterning inspired by fiber networks, a tribute to Telefónica’s 100th anniversary, their logo is also featured more prominently.
This comes from Gobik and will be worn by the men’s, women’s, and E-sports teams alike.
Movistar’s 2024 kit sticks to the fundamentals, the Telefónica theming is tasteful, and unites the various teams.
BikeTips Fashion Police Verdict: 7/10
Israel Premier-Tech/Israel Premier-Tech Roland
Premier-Tech brings the men’s team a new jersey designed by Élie Desgreniers for 2024 which reworks last year’s colors into a classy blue, white, and navy design, taking notes from last year’s Giro jersey design.
The women’s Israel Premier-Tech Roland design remains largely the same as 2023’s, though the color gradients are cleaned up into tight edges, and the purple touches are minimized.
Interesting, without being overdesigned.
BikeTips Fashion Police Verdict: 7/10
SD Worx
SD Worx’s 2024 kit is a clear follow-up to their vibrant 2023 kit.
Another bright, abstract wash of color, this time slightly more muted by emphasizing a groovy purple. It’s sure to stand out from the pack again this year.
It’s an improvement on last year’s already top-tier design, in my opinion, making the design asymmetrical is a good decision, avoiding creating the impression of an anatomical heat map.
SD Worx’s 2024 kit is tastefully bright, playfully abstract, and really solid all-around jersey design.
BikeTips Fashion Police Verdict: 9/10
DSM-Firmenich PostNL
2024 is DSM’s first season as DSM-Firmenich PostNL and their kit design reflects this new incarnation.
The black design is dropped for white and light blue, and the Dutch postal service’s orange is incorporated into the jersey design.
The result is a jersey with the bright, inoffensive color scheme and straight-forward design of a fitness app’s user interface.
Boring, but nothing criminal here.
BikeTips Fashion Police Verdict: 4/10
UAE Team Emirates
UAE’s 2024 kit from the unfortunately-named Pissei is all white, “pure white, pure speed” in their words, along with the UAE flag and their slew of sponsors.
It’s clean and straightforward, if a touch unimaginative.
At least Tadej Pogačar will still get to wear white, now that he’s finally too old for the young rider classifications.
BikeTips Fashion Police Verdict: 6/10
UAE Team ADQ
No announcement made.
Uno-X Mobility
As of 2024, Uno-X Pro is now Uno-X Mobility and their new kit reworks the color scheme to be primarily red, complimented with yellow.
The design is simple, classy, and grabs the eye.
BikeTips Fashion Police Verdict: 7/10
Visma-Lease a Bike
Visma will remain recognizable in their first runout as Visma-Leave A Bike after title sponsor Jumbo’s departure, and they will be clad in familiar yellow and black.
As with 2023’s kits, both the men’s and women’s kits are largely the same. If it aint broke…
The color scheme is iconic and instantly recognizable, invoking a hive of bees – synchronised and hardworking.
